Coupang FAQ

Coupang Marketplace FAQ: A Comprehensive Guide for International Sellers

Considering selling on Coupang Marketplace, South Korea's leading e-commerce platform? This summary addresses frequently asked questions (FAQs) for prospective global sellers, covering key aspects like registration, fees, logistics, and support.

1. What is Coupang Marketplace?

• Coupang Marketplace is an online platform allowing businesses to sell their products directly to customers in South Korea.
• Further details and a downloadable summary are available on their site.

2. Selling on Coupang: Products & Restrictions

• What Can You Sell? Coupang highlights popular items purchased by Korean consumers from various regions:
  • Popular products from the USA
  • Popular products from the EU
  • Popular products from South East Asia (SEA)
  • Popular products from Japan
  • Popular products from Oceania
• Prohibited Items: A specific list details items that cannot be sold on Coupang Marketplace. It's crucial for sellers to review this list for compliance.

3. Costs and Fees for Selling on Coupang

• Sign-Up Fees: There are no sign-up fees to become a seller on Coupang Marketplace.
• Commission Fees: For detailed information on commission rates and other costs associated with selling, refer to the "Coupang Pricing" section on their website.

4. Logistics and Fulfillment: Coupang FBA & Shipping

• Fulfillment by Amazon (FBA) Equivalent: Coupang offers an FBA-like service, but it is currently only available to sellers based in China.
• Shipping for Other Sellers: Sellers not based in China can find fast and affordable shipping solutions to Korea through Coupang's recommended Service Provider Network (SPN).

5. Seller Support and Services

• Translation Services: Coupang does not offer direct translation services.
  • However, they provide multilingual 1-on-1 seller support staff who can assist where possible.
  • For extensive translation needs, sellers can consult the Service Provider Network (SPN) or ask seller support for guidance on translation agencies.
• Account Changes: To request changes to your seller account information, contact the support team via email at helpseller_global@coupang.com.
• Updating Account Details: Specific updates (bank info, owner details, etc.) can be made through a dedicated link provided on their site.

6. Getting Started: The Coupang Seller Sign-Up Process

• Required Documents: To register as a Coupang seller, you need four key documents:
  1. Business License
  2. Proof of Identity
  3. Proof of Business Ownership
  4. Bank Statement
• Sign-Up Timeframe: The approval process typically takes up to 5 business days, assuming all documents are submitted correctly.
• Registration Guides: Detailed seller sign-up guides are available for various regions, including Japan, Europe (France, Denmark), US, Australia, Colombia, and the rest of the world.

7. Product Compliance and Promotion

• Product Rules & Regulations: Sellers can find guidance on rules applicable to their products by referring to a list of government resources provided by Coupang (noted as non-exhaustive).
• Promoting Your Products: Coupang offers resources to help sellers boost sales and promote products effectively. Visit the Coupang Seller University for tips, articles, videos, and manuals.

8. Further Assistance

• If you have more questions, Coupang provides contact options, including phone support and a contact form on their website.

This summary provides essential information for businesses looking to sell globally on Coupang and expand into the South Korean e-commerce market. Remember to consult the official Coupang resources for the most up-to-date and detailed information.