Allegro is the most popular e-commerce platform in Poland. Established in 1999 by Polish people, 75% of Polish people are aware of the website, and Allegro boasts a brand recognition of 98% in Poland. It is known as the Polish version of eBay, and some even consider Allegro's position in Poland to be comparable to that of Tmall and JD.com in China.
According to survey data from Lengow, a French e-commerce solution provider, Allegro, as Poland's number one domestic e-commerce platform, currently holds a 57% market share in the Polish e-commerce retail market. It boasts 14 million monthly active users, 165 million monthly visits, and generates 2 billion page views.
What are Allegro's advantages?
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Allegro ranks fifth among the most visited online marketplaces in Europe.
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No monthly subscription or listing fees. You only pay when you sell.
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For B2C brands and professional resellers, Allegro presents a great opportunity to tap into Poland's thriving €10 billion (approximately $11.15 billion USD) online market.
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Allegro boasts over 125,000 sellers, 21 million registered users, and 17 million visiting customers every month.
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According to a report by market research firm Gemius, 80% of respondents consider Allegro their preferred e-commerce shopping platform. The report also indicates that over 1.2 million products are sold daily on Allegro, with 90% being new items sold at fixed prices and including warranties and insurance.
